FOUNDING PARTNER, EP, DIRECTOR, PHOTOGRAPHER
Rick Knief is an award-winning director, photographer, and former creative director known for his human-centered storytelling and deeply collaborative style. With over 14 years of experience interviewing cancer patients, pioneering researchers, and healthcare leaders, Rick has become a go-to creative partner for agencies and organizations seeking to tell emotionally resonant stories in the healthcare and cancer care space.
Rick began his career as an art director on brands like American Express and IBM, where he honed his instinct for visual storytelling and message clarity. Today, that foundation translates into high-impact films that align with brand goals while connecting powerfully with real people. Whether he’s interviewing a Nobel Prize–winning scientist or a newly diagnosed patient, Rick brings a rare combination of empathy, insight, and precision to every conversation, earning the trust of even the most camera-shy subjects.
In 2012, Rick founded Table of Content, a boutique creative studio and full-service production company where he launched a breakthrough campaign for the Leukemia & Lymphoma Society. That project opened the door to long-term collaborations with major NCI-designated cancer centers, including Dana-Farber and City of Hope, as well as Fortune 50 brands like Citibank and IBM. His work blends cinematic craft with emotional depth, making complex science both personal and accessible.
Most recently, Rick directed and produced This Is Ira Richer, a short documentary about a reclusive New York artist rediscovering his own work. The film won Best Documentary Short at both the Bowery Film Festival (NYC) and the Los Angeles Shorts Fest, and screened at over a dozen more festivals nationwide, underscoring Rick’s instincts for turning real-life stories into powerful visual narratives.
Rick is the proud father of two grown sons and lives in New York with his partner Gabrielle, an artist and writer, and their dog Paolo. He is currently developing several scripted projects for film and television, and continues to bring his creative vision to agency, nonprofit, and branded content teams looking to tell meaningful stories that matter.
